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The purpose of this research is to reveal the specific features of the behaviour of market players in the collaboration of universities and business structures in the context of the digital economy's development. The traditional processes of collaboration of science and business are compared to the partnership under the conditions of open science.

This research is based on the totality of concepts and theories, founded on the theory of non-linearity of innovations, which allows defining them as a bilateral process that is open to other players. The list of market players, which participate in the process of collaboration, and the character of their interaction are considered from the position of the triple innovation spiral. The specifics of the collaboration of scientific and business structures are considered from the position of knowledge exchange, and the means of their organisation – from the position of the theory of university-industry collaboration. This methodology allows determining the key aspects of collaboration as a process of knowledge exchange and systematising the range of tools and channels of innovation transfer. The evolutionary game theory is used for the empirical evaluation of the specifics of the market players' behaviour in the process of collaboration. The context of the support of the digital economy is considered within the concepts of open innovations, organisation of scientific digital networks and Open Science. The methods used allow for the systemic reflection of the processes related to the behaviour of market players in the collaboration of universities and business structures and the determination of the key advantages that are achieved by them for the support of the digital economy.

It is determined that the digital economy is a result of innovative development and its trigger at the same time. Based on this, the behaviour of market players uses digital potential, on the one hand, and creates conditions for its support, on the other hand. Collaboration is one of the formal tools of the transfer of innovations, which partially covers the interaction with such tools and channels as intellectual property, academic spin-offs, research mobility and labour mobility. Based on the theory of the triple spiral of innovative development, it is stated that business structures and universities are the key elements of innovations. Their interaction is increased by the influence of the government policy and allows creating effective forms of collaboration, which facilitate the knowledge exchange within the system. At this, the business performs the functions of investing and provision of collaboration, universities implement the key processes connected to fundamental research, and government expands the innovative capabilities, stimulating the growth of competitiveness and resolution of social problems. The important problems of the market players' behaviour in the process of scientific and research collaboration are the organisation of the process of knowledge exchange, which is related to intellectual rights, and the difference between the goals of market players at the initial stages of cooperation. Resolution of the above problems allows raising the level of mutual trust and facilitates the processes of knowledge exchange.

We systematise the tools and channels of collaboration of universities and business structures, substantiate the principles and terms of the market players' behaviour in the process of knowledge exchange, and determine the role of each player. In the context of modern tendencies of the digital economy's development, we determine the specifics of the market players' behaviour in the context of using digital technologies and providing a high level of openness of the scientific and production partnership.

Quality 4.0 is being presented as the new stage of quality development. However, its overlying concept and rationale are still hard to define. To better understand what different authors and studies advocate being Quality 4.0, a systematic literature review was undertaken on the topic. This paper presents the results of such review, providing some avenues for further research on quality management.

The documents for the systematic literature review have been searched on the Scopus database, using the search equation: [TITLE-ABS-KEY (“Quality 4.0”) OR TITLE-ABS-KEY (Quality Management” AND (“Industry 4.0” OR “Fourth Industr*” OR i4.0))]. Documents were filtered by language and by type. Of the 367 documents identified, 146 were submitted to exploratory content analysis.

The analyzed documents essentially provide theoretical discussions on what Quality 4.0 is or should be. Five categories have emerged from the content analysis undertaken: Industry 4.0 and the Rise of a New Approach to Quality; Motivations, Readiness Factors and Barriers to a Quality 4.0 Approach; Digital Quality Management Systems; Combination of Quality Tools and Lean Methodologies and Quality 4.0 Professionals.

It was hard to find studies reporting how quality is actually being managed in organizations that already operate in the Industry 4.0 paradigm. Answers could not be found to questions regarding actual practices, methodologies and tools being used in Quality 4.0 approaches. However, the research undertaken allowed to identify in the literature different ways of conceptualizing and analyzing Quality 4.0, opening up avenues for further research on quality management in the Industry 4.0 era.

This paper offers a broad look at how quality management is changing in response to the affirmation of the Industry 4.0 paradigm.